This Gin Is Supposed To Make Its Drinkers Look Younger

Two martinis splashing

Anti-aGin is infused with collagen, which producers say will help drinkers look younger.

A new type of gin claims to revitalize aged skin

Drinking to youth may have gotten a little too literal this year thanks to a new spirit.

Anti-aGin is a new collagen-infused gin, and its creators think it will make drinkers look younger. They’ve selected botanicals (the key flavoring ingredients that a clear distilled alcohol is “steeped” in to make flavorful gin) that promote youth, revitalization, and all the things people want to hear an anti-aging product does. From the company’s blog:

The 40% spirit combines aromas of chamomile and tea tree, with a spicy hit formed of nettle, witch-hazel and gotu kola complementing a classic base of juniper, coriander and angelica root. Anti-aGin lingers on a cardamom finish. The ingredients were specifically chosen due to their revitalising qualities, including healing sun-damage, being rich in minerals, inhibiting scar formation and to help smooth cellulite.

Practically speaking for normal gin drinkers, it sounds to me like the description paints a portrait of a London Dry style gin, which means it should make a pretty robust gin and tonic.

The youth-obsessed may now think they have a way to enjoy their martinis guilt free. However, despite its enticing side effects, it’s extremely unlikely that drinking collagen can have any sort of strong anti-aging outcome. As Stat News points out, the amount of collagen absorbed is just not enough to have any noticeable effect on the skin.

So, while the collagen thing is almost surely pseudoscience, gin does seem to be anecdotally associated with longevity. The Queen of England, who just turned 90, is a daily drinker and likes it before lunch.

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